purveyr collaboration – CE010: CASCARA
All Minds are Creative
CE010: Cascara was created in collaboration with Purveyr to celebrate their 8th Anniversary. In line with their campaign entitled, “All Minds are Creative,” we envisioned a drink that celebrates creative exploration and personal pursuits.
It began with the idea of turning an image and its elements into a cocktail. CE010 was inspired by the image of weekend afternoons spent working on personal pursuits–beverage in hand. The drink and its flavors were heavily inspired by specialty coffee and superfoods that help boost productivity.
CE010: CASCARA
To further emphasize the idea of productivity and creativity, Cascara, or the coffee husk, was used as the main ingredient of the cocktail. It represents the role coffee plays in work and brainstorming sessions.
We also integrated other superfoods such as blueberries, bee pollen, nuts, and jasmine, into the drink – which are all meant to enhance productivity.
We wanted to develop a drink that fully embodies our idea of productivity and creativity
Cascara was used as the main ingredient of the cocktail. Along with other superfoods – blueberries, bee pollen, nuts, and jasmine – that are known to enhance productivity, we developed a drink that embodies our idea of productivity and creativity.